Who I Would Hire for the WIKI...

Out of all the great Wiki pages our class has to offer and of all the crucial contributions made by each individual in the class, I would choose to hire Group 5 as our class representative for the meaning of true collaborative creativity. The group’s strongest pages included Chapstick, Levi’s, and Ziploc. What I enjoy most about their formatting techniques was the fact that they utilized just about every formatting technique each group in the class used on their own Wiki pages. Their group page is well organized, listing the members of their group, their brands to investigate, and their questions to answer in a compact and concise fashion. This differs slightly from all other groups, where the brand names are listed next to a large picture of the brand logo. The brevity of listing their important information allows for easy navigation throughout the brands (which I prefer), but does not bring a visual to the brands being discussed. They could have added a small “jpeg” next to the brands (which I feel Group 2 did the best job at accomplishing), but personally I prefer the short list of each brand, taking up little space and allowing for swift navigation. The appearance of lists throughout the Wiki project allowed for quick navigation from group to group and from brand to brand. I know that using lists as a design element helped improve my page by allowing me to see other class member’s pages faster so I could access their pages more frequently when editing my own. Lists also allowed for me to explore the Wiki project as a whole in much less time, allowing for higher quality collaboration between users at an increased rate.

What really impressed me about this group was their ability to uphold the true values of creative collaboration: reaching out to others in need and creating an environment for the group to communicate feelings and ideas on the project for the final product to become a mosaic of each individual’s participation. Victoria and Jon in particular were the true “Patriotic Heroes of the Wiki,” which you can easily understand when looking at their many edits of ANY single page within the Wiki. They participated in discussion (often initiating or running the discussion), which is another key element of collaborative creativity. Without the input of the group, the final product will not be a true representation of the work of a greater group and not just a few individuals. I hope others in the class feel the same way, because Group 5 dominated our class Wiki.

The Brands of my Thursday

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Lovemarks n' Buzz Marketing

Why do people love Coca-Cola? Is it because if its worldwide recognition? Is because of the polar bear advertisements that air during the winter holidays? Each individual has his or her own reasons for liking or disliking the soft drink. I enjoy Coke mainly because it has a classic feel about it. The shade of red and the white waves on each can is so unique to the product that everyone has always associated the drink with classical moods and easy-going attitudes. For this reason, I would say Coca-Cola has a strong “lovemark” within the soft drink industry. Something about Pepsi does not compare to Coca-Cola. I may be biased living in Atlanta for eighteen years, but I still feel that the reach of the company internationally and the way that people feel about Coke in various cultures is something much stronger than the way that people perceive Pepsi. Their marketing strategies are also very appropriate. They understand how the public views their flagship product as something classic, which they make an effort to preserve in advertisements and their marketing strategies. Their witty commercials create a social “buzz”, something very crucial for their continued success.

Buzz marketing may be the most interesting thing I have heard of when discussing advertising and marketing. I feel that taking advantage of social patterns and gossip to get the word out on a product is extremely creative. The methodology is perfect. People can simply live their lives how they normally would while at the same time expressing the images of products to others in their surroundings, effectively advertising without any forced effort towards the consumer. While groups feel that this is unethical, I feel that this strategy is so cunning that I would approve of it any day. Those close to you may suddenly choose to advertise for a product and you may never know it because this form of advertising fits into their personality. I know in my case I could work for a hockey company such as Easton or Nike Bauer and advertise their composite sticks by simply playing the game as I always have. In this case, the display of the products is natural and imbedded within the social connections that tie together to form a living culture.

Hello World

Hello world! My name is Patrick W and I am from Marietta, Georgia, which is a suburb of metro Atlanta. I am majoring in Mechanical Engineering and hope to stick with it these next four or five years. I am currently a pledge at the FIJI chapter house and plan on joining the club ice hockey team here as well. To try something new while here at Tech, I am looking to become involved with GT Motosports so that I may be better acquainted with my major.

I have used Facebook many a time in my life. I enjoy frequently cyber stalking those who walk by me during the day on the Georgia Tech campus! Watch out! Seriously…social networking sites are great tools in keeping up with any friend, whether they live half way around the world or nearby. They are also great for social groups in that they offer a domain for members to offer input and conference on various topics within the group. For instance, in high school I was heavily involved in the Student Government Association. People are always logging in to chat with friends and see what’s going on, so what better way to keep a club running than to infuse it with their social lives?

This being said, no one enjoys corporate websites going behind their customer’s backs and selling out their information to the rest of the world. Most people would feel that these networking sites need good lesson in business ethics, but in all honesty, who cares? If you feel like you are being abused by the moguls of the online business world, just relax and think of the millions of others that are in your same position…and remember that I invented the Internet.